Are You Looking for a Marketing Agency in Huntsville AL?
Should You Hire A Local Firm?
Gabriel Standard serves clients across the United States, but our Main Office is in the heart of MidCity Huntsville, Alabama. We have employees across the U.S. responsible for varying tasks and working in tandem to expand our clients’ reach. Having staff in major media markets also makes it easier to generate national media placements that are more difficult to garner in a smaller market. If you are looking for someone local to handle your account that you can meet with in person, we can do that in many cities, but it is especially easy in Huntsville and Madison, AL
Do You Prefer New or Traditional Media?
Legacy media or old media consists of print, radio, television, and billboards. Essentially any media that existed prior to the digital revolution. At its core, Traditional Media is mass-marketing and allows for fewer controls in terms of targeting and reach. New media is typically regarded as digital media, though radio, tv, and some billboards are technically considered digital media, most people discussing digital marketing are not referencing these old media platforms. Legacy media is still a valuable tool for the right business, product, or service, but like all forms of marketing and advertising, it isn’t necessarily the best fit for everyone. Careful consideration of your goals and the audience that the media will reach will help you decide if there are better places for you to focus your marketing budget.
Top Digital Agencies Customize Service Offerings for Their Clients
Be wary of any media salesperson or marketing agency account representative that only focuses on one or two different types of media. A salesperson is a salesperson, they are responsible to their employer first and foremost. They have sales quotas and other metrics they have to meet to stay employed, this is great motivation for the salesperson to keep their job, but it isn’t the best motivation to always do right by their customers. Especially if you do not have a longterm relationship with the media outlet or the salesperson. Businesses are often solicited with promotional offerings that are cookie-cutter solutions that could deliver some value for your business, but the media packages are certainly not customized to your specific needs. And any agency that always recommends one form of advertising without ever discussing additional options is likely motivated by an agency commission.
Integrated Campaigns are the Key to Success
Integrated marketing agencies by nature consider a much wider selection of marketing avenues for your business and don’t view communications, advertising, and marketing as competing forces the same way that many traditional agencies do. Firms that only handle publicity tend to thing that PR or Public Relations is the best way to promote your business. Ad agencies tend to thing that advertising is the best way to promote your business. Marketing and Design firms might only consider your brand identity and your place in the marketplace. But a truly Integrate Marketing Agency will have expertise in all areas, will assess your business, and help you correct deficiencies across-the-board. It is a more holistic approach to marketing and sales that views each channel as a partner built to build the profile of the business in all areas.
The Top 10 Digital Firms Start with Gabriel Standard
In Huntsville, Alabama you will find an array of marketing professionals, but it would be difficult to find an agency with more cumulative experience in marketing, advertising, PR, graphic design, web design, events, SEO, digital advertising, social media, sales, video production, and more all under our company’s direct offerings. This means you won’t need multiple service providers. This will give your marketing synergy and allow for faster deployment and quicker optimizations to campaigns that will lead to better ROI.
If You Want the Best Digital Company Give Us a Call!
Many businesses have abandoned old media because it is cost-prohibitive for the media itself in many situations. But it also has a barrier to entry in regards to the production of your video spot, your radio commercial, the design, printing, and installation of your printed billboard. Others have just found that better targeting of their market allows for better execution of their core marketing goals. We recommend customized marketing plans for our clients that leverage all available media and promotional avenues. Gabriel Standard will provide you with a recommended media plan with a specific marketing strategy along with associated costs, timelines, and implementation steps. We can then either work in tandem with your employees or we can fully execute your integrated marketing campaign from idea to result reporting.
While Best is Subjective, Our Results Speak for Themselves
The strengths that our marketing agency possesses are varied and backed-up by our track record and lengthy client list. Technology is radically changing all industries but especially in the world of marketing, advertising, and public relations. You need a marketing firm that is not only evolving with the changes but one that is also looking ahead to the landscape anticipating upcoming changes and their implications. If you want unique ideas implemented in a way to maximize your results, then you need to consider Gabriel Standard.
Based in Huntsville AL but with Worldwide Reach and Experience
With clients from coast-to-coast, experience with international businesses and international product launches, local business marketing, political campaign consulting, non-profit fundraising and events, entertainer publicity, YouTube channel growth strategies, and more we are well-equipped to meet your needs no matter how niche-specific or diverse they might be.
If Your Business is Online, Organic and Paid Options Need to Be Considered
If you are trying to reach your customers online your strategy should likely include both organic search marketing campaigns and paid search marketing campaigns. But it all starts with the website, ensuring industry web design best practices, and search-friendly structure and signals, and a content marketing plan. Most businesses think it is enough to simply have a website. And for some businesses, this is enough. If you simply want to show credibility to the marketplace and have a static/stagnant duplicate of your 3-panel brochure online with your email address and phone number, then sure, go the budget route and get it done fast. Gabriel Standard can even help you.
We have a budget web design package that guarantees a working and complete site with an agreed-upon number of pages, content copywriting, quality royalty-free images if needed, hosted, domain purchased, unlimited email accounts setup, and even a basic logo if you need it, all completed in LESS THAN 1 WEEK!
If this sounds like something that would interest you, we can do that. And it will LOOK great.
Search Marketing Can Have a Long-Lasting Effect on Your Businesses Viability
But if you want prospective clients to find your site unsolicited and not just when they ‘Google’ your business name or the URL from your email address, then you need more care and planning involved in the web design process. This would include a content plan based on lengthy keyword research. Creation of the content with our copywriters, or you/someone on your staff. Exhaustive competitor research. SEO best practices and advanced SEO techniques that will increase your results. Off-site SEO and social profile creation. And much, much more. This organic online marketing process is ongoing. To succeed in online marketing requires a commitment of time most business owners simply cannot justify on their own. Which is where our top-notch marketing services come into play. We can work with you or work essentially independently. While providing reports, marketing insights, and analytics along the way. The major benefit of all of this tiresome work is that it will drive business for years to come. Few marketing investments can promise the same rate of return. An in-depth website with a lot of valuable content built in a way that will draw hungry consumers to your site affords nearly instant credibility to your brand. It also becomes an asset to your business. If you are ever to sell your business, that website is a proven profit engine that can drive the price up and potentially create a bidding war in the market.
Lead Generation with Optimized Ads and Landing Pages
Organic search engine marketing should be a top priority in your online marketing execution, but paid search marketing is often a necessary additional component. The fact that you can set very specific constraints and parameters to your online ads and highly target ONLY the motivated buyer of your product or service makes it an ideal complementary piece to nearly all marketing campaigns. These online search marketing campaigns require planning, monitoring, and optimization. Whether you are using Google Ads (formerly known as AdWords), Bing Ads, Facebook Ads, Instagram Ads, native ads on specific properties, YouTube Ads, or any of the other thousands of online options, it is the only way to guarantee that you will be seen by your target audience online. Especially if you are launching a brand new website, paid search marketing is the perfect way to begin generating traffic. The benefits are twofold, you will be driving motivated buyers to your site immediately, but you will also garner faster attention from the search engines and will get indexed much quicker. This will lead to your site potentially becoming an authority site in your industry or niche. This will help you outpace your competition and overtake them in the rankings sooner, especially if they are not updating their website with content marketing and providing valuable information in the way that you are for consumers of your product or service. You can also spend time on conversion rate optimization by A/B testing headlines and other elements, adjust CTAs (calls-to-action), using website heatmaps to understand the user experience, refining landing pages or creating more tailored landing pages, focusing on website speed, developing downloadable assets or creating your email list for future targeting by offering a lead magnet to your site visitors.
Online vs Offline, the Truth is that they are Both Extremely Important
Again, we would be doing our marketing clients a disservice to only suggest one without assessing the business and the specific goals of the marketing plan. We have clients that hire our agency for a singular product among their vast portfolio of products. We work with many businesses that are still in the idea phase, without a business name, brand, or identity. We work with clients that only want publicity. Others only need logo design or website design. And others have had Gabriel Standard on a recurring retainer for nearly a decade using our services as their de facto Chief Marketing Officer or entire marketing, advertising, and public relations department. So it would be impossible to eliminate one or the other. And I don’t think most clients believe online marketing versus offline marketing is a mutually exclusive proposition. But many do often focus on one without considering how the other can often amplify the results of the other and increase the speed at which you can realize results from your marketing efforts. Publicity can raise inquiries for your services or simply build credibility in the marketplace. Then when a prospect is ready to buy and uses a search engine looking for providers, when they recall your business name from the press placement or news story, they are more likely to click on the link to your website. Even more so if they see your Google Ad at the top of the page adding extra credibility to your services that are also displaying a strong 4+ star review across a multitude of independent review or rating websites.
Most consumers take a longer path to purchase than most business owners realize. As a business owner, you want to believe that your product or service is so revolutionary with such an amazing customer experience that as soon as a prospective customer is made aware of your business that they will immediately buy and become a lifelong user and loyal advocate for your business proclaiming its benefits to the world aiding in the growth of your impending global empire. That just isn’t how it typically works. Data varies, and the industry and product can lead to even greater variances. But as a simple average, sales prospecting research suggests a minimum of 8 impressions or interactions with your brand or salesperson are required to even get the first conversion. Which might just be a phone call or meeting. To get to an actual sale, this can require 30+ interactions spread out over months or even years. This is obviously not data about retail sales or even needed commoditized services, but more complex sales of products or services with varying levels of competition.
The implication is that to sell more, to sell smarter, and to maximize your sales revenues, your marketing plan needs to ensure that you get in front of your target market in as many ways as possible, at the best possible price to do so.
If You Are Searching for Marketing Firms in Huntsville AL You Need to give Gabriel Standard a Call!
We love marketing. We really do. It is the lifeblood of most businesses. The desired goal is always the same. But how you get there is very different based on a multitude of factors related to your business. Gabriel Standard would love to help you reach that next business goal and we are certain we can do it efficiently and exceeding every expectation. Call us to find out how.
Alabama Is Just the Beginning of Our Reach
To many business owners, the location of their agency partners does not matter. Only the results and the cost of the services matter. With digital media being so prevalent in the marketing industry, transferring work and sharing feedback is now easier than ever. It is easier to communicate with your local marketing agency via digital channels too, as opposed to repeated calls and meetings. So if you are going to communicate digitally anyway, then you should consider all the options available to you without geographic limitations. If you agree, we would love to speak with you regarding your marketing needs and find a path to help.
All Marketing Companies Vary in Philosophy, Be Certain You Understand and Agree with the Marketing Direction Presented before Moving Forward with Any Marketing Agency.
No matter who your business decides to partner with, make certain your expectations are clear and that you agree with the path to get to those goals. A top-quality marketing agency will listen to your needs first before devising a plan.
Branding Your Business and Increasing Your Revenues is the Ultimate Goal
And Gabriel Standard is skilled at accomplishing these goals and doing so more efficiently than the competition.